According to an article in "De Morgen" on 21 November 2007, page 12:
- Only 5% of Belgians are enrolled members of a fitness club. This is the lowest rate in Europe with an average 7.8% and 16.4% in neighbouring Netherlands.
- There are 500,000 members of which 400,000 are in Flanders
- 80% (532) of 679 fitness clubs are in Flanders whilst 147 are in Wallonia.
This shows enormous growth potential and business opportunity.
The research was conducted by Fitness Organisatie.