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MTV interviewed 25.000 people between 16 and 46 years in 18 Western countries (Argentina, Australia, Brazil, China, Denmark, Germany, Holland, Italy, India, Japan, Mexico, New Zealand, Poland, Spain, Saudi Arabia, Sweden, UK and USA, January - August 2008) about their lifestyle.
It is of no surprise that the majority are men.
More info in Dutch at
http://youngmarketing.web-log.nl/youngmarketing/2008/10/threenagers-bel.html
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